The Major Impact of Video On Social Media and How It Promotes Your Business

The act of humanizing your brand means that you're essentially ditching those robotic marketing tactics and making your brand relatable to your audience, putting a face with the brand, and just making your brand seem like an interesting human being.

Your brand obviously isn't a human being and your audience knows that but you can make them feel like your brand, and even the person behind the brand, is someone they could consider as a friend or someone they could grab a bite to eat with… video content is the perfect way to reach your audience on a personal and emotional level.

By your brand putting a bit of vulnerability on display, that's showing your audience that you trust them… that will, in turn, let them know that they can trust your brand. The next thing you know, they're going to be "swiping up" to check out your site.

Now, one thing you absolutely must do before starting a video marketing campaign is to check out your website. The last thing you want to do is build up a level of trust with your followers on social media only to have them "swipe up" to visit your site and immediately lose that established trust.

You need to do a full and complete assessment of your site. Put yourself in the shoes of the online shopper and ask yourself if the site is user-friendly? Are the colors clashing? Is there a smooth check out process? Is the content relevant and useful? Those are important questions to ask yourself because those are all things that potential customers will look at. You can even ask the opinions of friends and family on how your website looks?

If you've done a thorough analysis of your site and feel that it could use some improvements and a new look, you might have to completely build a new business website to get the results you want. There's absolutely nothing wrong with that. Plus, once you start to redirect followers to your new and improved site and see sales coming in, you'll quickly see that the change was worth it.

People tend to forget the power of word-of-mouth and this is a power that can work for you or against you. In this case of video marketing, you're only going to want to post positive testimonials of course, but when your followers are able to see other followers recommend your products, it's going to prompt others to check it out too.

Sometimes the proof really is in the pudding. With online shopping, it can be hard to see how a particular product works and when that's hard to tell, it can lead to doubt in your customers and make them not want to buy for fear of wasting their money. By posting a product demo or how-to video, your followers will be able to see the actual product in real-time, restoring faith back in the customer.

Event videos allow your audience to feel like they're part of the experience with you. You can even go live at various events and have real-time communication between your brand and the followers. Not only does the engagement help your brand but it's also another tactic to humanize your brand.

Promotional videos are always good for business. These types of videos allow you to keep your followers in the know about what type of sales you're having, any promo codes to use, and, of course, the call to action to visit your site!

The thing to keep in mind is that if you're going to do a promotional video for any type of sales, make sure the sale is genuinely benefiting the customers because they can smell a rip-off a mile away… honesty is what's going to keep customers coming back and remaining loyal to your brand, regardless of the price… if the product is good and of great quality, people have no problem paying for it.

"About us" videos are videos that allow you to share with your audience what your business does and its purpose. This is the only video type that gives you the first opportunity to humanize your brand. Why? Because it's an "about us" video!

How many times have you been to an interview and the employer said, "So tell me a little about yourself"? They ask this question either at the beginning of an interview or in the middle of it because it breaks down the walls of nervousness… Well, that exactly the purpose of an "About us" video.

This video gives your followers an inside look at the brand and the people behind the brand and lets them know that you're human just like them.